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How PR pros can integrate Meerkat and Periscope into their strategies

[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

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The Essential Converged Media Mix: Earned, Owned, Paid & Shared

[Concept via Gini Dietrich, Founder and CEO of Arment Dietrich and Founder of Spin Sucks Pro] Audiences today get their news ...

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How to Market a Mundane Product or Service

[By Aaron Broverman] Sometimes a mundane product or service sells itself. Sometimes the publicist hired to promote it can practically go ...

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Dos and Don’ts of Getting Started With Influencer Marketing

[By Kait Fowlie] If you’re in PR, investor relations or marketing, you're well aware that the way people find information today is ...

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Who Are Influencers and Why Do They Matter?

[By Kait Fowlie] The 2015 Tomoson Influencer Marketing Study confirmed that influencer marketing is hot. And ongoing research results along with day-to-day ...

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