You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what

reputation management
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10 social media influencers who shaped 2011
To be influential in social media can mean many things. Sometimes it’s all about the numbers — the sheer volume
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10 companies with stellar employee brand ambassadors
What is the “X-factor” for excellence in corporate reputation? Is it simply how a brand is perceived by the public?
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Top 10 picks for a social media comeback award
Crisis management in the face of social media requires a masterful and agile skillset. Today’s crises (and their responses) play
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PR News’ PR Measurement Conference: Monitor, measure and engage with influencers
PR News recently hosted the PR Measurement Conference at the National Press Club in Washington, DC, and welcomed more than
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Social media for reputation management, trust, and crisis management
During each weekly #smmeasure chat, we discuss questions and debate over some of the best practices for measuring social media.
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Why businesses should use social media
Social media is more than just a fad, and for many companies, it is becoming a bigger, more integral part
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