Marketwired Blog

PR measurement

  • The Importance of Measuring Your News Distribution

    The Importance of Measuring Your News Distribution

    [By Jason Mollica] In the (not too distant) past, public relations professionals measured news placements and distribution of press releases

  • PR Measurement – What Matters Today

    PR Measurement – What Matters Today

    An interview with Katie Paine It used to be that PR measurement consisted of counting clips and impressions. Now it’s

  • PR News’ PR Measurement Conference: Monitor, measure and engage with influencers

    PR News recently hosted the PR Measurement Conference at the National Press Club in Washington, DC, and welcomed more than

Featured Posts

The New Influencers: Working with High-Profile Bloggers

[By Karen Geier] PR used to be a lot more centralized. There were very specific reporters for radio, TV, and print ...

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How to Make the Job of a Journalist Easier

[By Tannette Johnson-Elie] In today’s era of digital news, journalists are under increasing pressure to produce more and their jobs are ...

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How PR pros can integrate Meerkat and Periscope into their strategies

[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

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Top 10 PR Blogs You Should Be Reading

[By Aaron Broverman] When it comes to PR resources online, it seems you can throw a rock and hit a PR ...

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How to Raise Visibility with an Online Newsroom

[By Kait Fowlie] The aim of an online newsroom is simple: you want to create one centralized place where the media ...

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