Marketwired Blog

marketing

  • Does Good Social Media Mean Good PR?

    Does Good Social Media Mean Good PR?

    [By Jason Mollica] Over the years, the silos of public relations and marketing have broken down so much that we

  • Revisiting the Call to Action

    Revisiting the Call to Action

    [By Karen Geier] One of the most fundamental things about marketing writing is understanding the call to action. Understanding what

  • How to Optimize Your Marketing Message for Mobile Devices

    How to Optimize Your Marketing Message for Mobile Devices

    By Aaron Broverman According to 2014 statistics from the Pew Research Center, 90% of American adults own a cellphone, 58%

  • Save Money on Marketing without Sacrificing Quality

    Save Money on Marketing without Sacrificing Quality

    By Aaron Broverman Without a healthy marketing budget, it’s possible no one will know your company even exists. Problem is,

  • Twitter Essays: Are They for You?

    Twitter Essays: Are They for You?

    Many journalists are using Twitter essays to speak at length about issues. Can your brand leverage this format?   By

  • How to Build Successful News Releases

    How to Build Successful News Releases

    Ever since Ivy Lee issued the first news release back in 1906, this workhorse has served as the de facto

  • How Podcasting Can Enhance Your Business

    How Podcasting Can Enhance Your Business

    By Aaron Broverman Podcasting is no longer the amateur radio it was five years ago. Shows like Radio Lab, This