Marketwired Blog

marketing

  • Twitter Essays: Are They for You?

    Twitter Essays: Are They for You?

    Many journalists are using Twitter essays to speak at length about issues. Can your brand leverage this format?   By

  • How to Build Successful News Releases

    How to Build Successful News Releases

    Ever since Ivy Lee issued the first news release back in 1906, this workhorse has served as the de facto

  • How Podcasting Can Enhance Your Business

    How Podcasting Can Enhance Your Business

    By Aaron Broverman Podcasting is no longer the amateur radio it was five years ago. Shows like Radio Lab, This

  • Personality, Engagement and Authenticity are Keys to Winning on Twitter

    Personality, Engagement and Authenticity are Keys to Winning on Twitter

    By Tannette Johnson-Elie Twitter has become the place for digital, word-of-mouth marketing and a growing number of marketers and small

  • How to Boost Your Business through Instagram Marketing

    How to Boost Your Business through Instagram Marketing

    By Tannette Johnson-Elie People often think of Instagram as simply a place to share ‘selfies’ and fun snapshots of what

  • Portable Jet Ski Inventor Rides Social Media Wave to Reach Millennials

    Portable Jet Ski Inventor Rides Social Media Wave to Reach Millennials

    By Tannette Johnson-Elie Many marketers and start-ups covet millennials but find them hard to reach through conventional marketing. To lure

  • Would You Date Your Brand?

    Would You Date Your Brand?

    By Karen Geier When social media disrupted marketing in the mid-2000s, it was seen as a revelation. Gone were the