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integrated communications

  • Ask the Expert: Q&A with Shonali Burke, part two on integrated communications and the hub-and-spoke approach

    This is Part 2 of a two-part Q&A with communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and

  • Ask the Expert: Q&A with Shonali Burke, part one on social media and PR

    Award-winning communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University, delivered

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[By Tannette Johnson-Elie] In today’s era of digital news, journalists are under increasing pressure to produce more and their jobs are ...

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[By Kait Fowlie] The aim of an online newsroom is simple: you want to create one centralized place where the media ...

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[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

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[By Aaron Broverman] When it comes to PR resources online, it seems you can throw a rock and hit a PR ...

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The New Influencers: Working with High-Profile Bloggers

[By Karen Geier] PR used to be a lot more centralized. There were very specific reporters for radio, TV, and print ...

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