[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it
influencer marketing
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How to Make the Most of Your Owned Content
You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve
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Digging Deeper: The Power of Niche Influencers
It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry
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5 Steps to Creating Your Influencer Marketing Program
No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power
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How Content Marketing Can Help Build Your Brand: Tips from Jason Mollica
Content marketing. These two words are now popping up in virtually every industry, but the term is no buzzword. There are
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How To Use Your PR Content To Evangelize And Influence
This post was originally published on the Public Relations Society of America (PRSA) blog ComPRehension, and was written by Marketwired
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Why Building Relationships with Influencers Matters for B2B Companies
[By Alex Hoag, Senior Product Manager, Marketwired] I sat down to write this blog post thinking about all the conversations
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