Marketwired Teams Give Back to Their Communities
Marketwired employees believe in making a difference that extends beyond providing communication solutions for their clients. To give them time to devote to local causes, in late 2013 the company launched its Community Builders program. Staff offices or departments can identify the charity of their choice, and once per quarter serve as a catalyst for change in their communities. Since then, teams throughout the US and Canada have taken on the challenge.
Two recent activities that team members participated in are a bit “unique.” The latest Community Builders events involved building bicycles and playing street hockey. You might ask: What do these two activities have to do with giving back to communities? Quite a lot, actually…
On July 8 and 9 an offsite event, “Challenge Your Thinking,” brought together 26 of Marketwired’s executive and senior leadership team members. Held outdoors on a beautiful summer day in York Region, Ontario, the group split into teams that were each challenged with building complete, functional bikes. In all, seven new bicycles emerged to be shipped off to new owners. Benefiting from their efforts is Yellow Brick House, a women’s shelter that provides services in York Region to women and children who have experienced violence and abuse.
Later in the month staff from two Marketwired offices took to the streets to play hockey – all for a good cause. On July 14, the Marketwired Calgary team, supported by their loved ones, played hockey for food in downtown Calgary, AB that benefited the Calgary Food Bank. Just a few days later, on July 18, the Marketwired Vancouver team did the very same thing and joined Mining for Food, a street hockey tournament, in downtown Vancouver, BC. Both activities were sponsored by Five Hole For Food (FHFF), an organization Marketwired has supported for many years.