Marketwired Blog

June 11: Influencer Management 411 Webinar

June 11: Influencer Management 411 Webinar

In the last few years we’ve been inundated with tips, tools, how-tos and hurry-ups for building relationships with influencers. From identification and engagement tactics to explaining the ROI, it can seem overwhelming. Even the savviest communication professional may be left wondering, “Is it even worth it?”

Yes it is. Our panel of experts will not only tell you why you need influencers (and why they need you!) but also the value they bring to your brand and bottom line. You’ll find out why a strong, trusted network of influencers needs to be included in your marketing strategy and communications toolkit.

You’ll learn a lot from these experts, including how to:

  • Align your influencer strategy with your overall campaign objectives
  • Build a symbiotic relationship with your influencers
  • Move stakeholder relationships to new levels of loyalty and advocacy
  • Understand the keys to influencer management success: research, relevance, and relationships 
  • Raise the bar on your program through examples of influencer marketing and PR done right


“Influencer Management 411: How to Make the Most of Influencers, Advocates and Ambassadors in Your PR and Marketing” – a free webinar presented by Marketwired


Thursday, June 11, 2015, 1 – 2:00 p.m. EDT

The webinar will be recorded for later viewing. All webinar registrants receive our complimentary “Influencer 411″ tip sheet.


  • Shonali Burke, president & CEO, Shonali Burke Consulting, Inc.
  • Gini Dietrich, founder and CEO, Arment Dietrich
  • Jeff Domansky, CEO, Social Impakt Group
  • Deirdre Breakenridge, author, speaker and CEO, Pure Performance Communications

Follow our discussion on Twitter at #Influence411

To Register:

Click here to register for the webinar.

On Twitter? Connect with @Marketwired in advance of the webinar or follow along live on Thursday, June 11 at Twitter at #Influence411

About the Presenters:

Shonali Burke

Shonali Burke is the accredited, award-winning president & CEO of Shonali Burke Consulting, a social PR consultancy that takes your business communications from corporate codswallop to community cool(TM). She is also Adjunct Faculty at The Johns Hopkins University and an instructor for Rutgers University’s PR Certificate course. Shonali is founder, publisher and lead blogger of Waxing UnLyrical, as well as the creator of the #measurePR Twitter chat and hashtag.

Connect with Shonali on Twitter: @shonali

Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Connect with Gini on Twitter: @ginidietrich

Jeff Domansky

Jeff Domansky is CEO of Social Impakt Group and specializes in social marketing and integrated PR. A former PR agency CEO, he knows his way around agency management, business profitability, client service and managing staff and operations for several leading agencies. He blogs at and is easily reached on Twitter @ThePRCoach. He is constantly searching for intelligent life in the social media universe and shares his findings on where he curates on PR & Social Media Insight.

Connect with Jeff on Twitter: @ThePRCoach

About the Moderator: 

Deirdre Breakenridge

Deirdre Breakenridge, author, speaker and CEO of Pure Performance Communications, has been helping senior executives in mid-size to large organizations communicate with their stakeholders for more than 20 years. A PR strategist, she has worked with her clients on many different types of communications programs, including thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.

Connect with Deirdre on Twitter: @dbreakenridge


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