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Dealing with Blogging Inertia – How to Feed the Beast



Dealing with Blogging Inertia – How to Feed the Beast

By Tannette Johnson-Elie

Blogging can be a good way to get your ideas out into the marketplace and boost your business. But maintaining a blog can be a chore for busy entrepreneurs who must juggle multiple roles.

It’s not the writing that’s the most difficult part of blogging; the hardest part of blogging is moving beyond the thought process and sustaining your effort over time.

I compare blogging to feeding a beast. In other words, you must keep content flowing to build a loyal following and the confidence of your readers that your posts will continue on a regular basis.

Blogging is a great tool for finding your voice and positioning yourself as an expert in your industry. Consistent blogging also can help improve your writing as it takes practice to become a better writer.

Even so, it’s a hard act to maintain, especially for today’s uber busy, on-the-go entrepreneur.

As a freelance writer, blogger and entrepreneur, I can attest to the challenges of finding the time to write compelling content and to post consistently. Since leaving print media five years ago, I have launched three personal blogs only to discontinue them because I had too many things on my plate. I now blog professionally in this space only.

Blogging is a serious commitment and absolutely is not for the faint at heart. Nevertheless, with everybody and their mama blogging nowadays, there’s certainly more pressure on anyone running a business to become part of the action.

There is good reason to consider blogging: Today, a growing number of successful, self-made entrepreneurs and millionaires have built their brands and fortunes from blogging.  Among the gurus who have made it big are:  Guy Kawasaki, How to Change the World, Penelope Trunk, the Brazen Careerist, and Seth Godwin’s blog, which bears his moniker.

Here’s more good news: According to eMarketer, the average adult in the U.S. spends more than five hours a day reading some form of digital media, which presents an opportunity for small businesses and entrepreneurs to build an audience by providing quality content.

Still, many of us who launch blogs start out gung hung and then once something more pressing comes along, blogging gets pushed to the back burner or simply tossed aside.

Dealing with blogging inertia is no easy feat, but with commitment and extra effort, you can successfully feed the blogging beast and get results. Here are some helpful tips to help you keep at it:

First, decide if blogging is for you

Not everyone is cut out for blogging. It takes a lot of thought and effort to turn ideas into words and to push yourself to write on a regular basis. You may want to practice writing posts privately before you launch your blog publicly.  This will allow you to determine whether you’re up for the task.

Create a Content Calendar

This helps tremendously in keeping content flowing.  Do research and come up with ideas and topics you plan to write about over the next month or quarter. I wouldn’t go beyond this too often because you want your content to be fresh. You can, however, save an idea that’s not as time sensitive for further down the road.

Read blogs that inspire you

Read blogs written by people who are witty and insightful and who seem to be having fun with their blog. They don’t necessarily have to be in your line of business. Sometimes the best insight and inspiration can come from an outside perspective.

Have a set time of day for blogging

Essentially, you want to blog during the time of day when you are at your best. If you’re not a morning person, then it’s probably not a good idea to start blogging at 6 a.m. Figure out when your rhythm is best and choose that time of day to blog. You want to blog when you are most focused and creative, which may not be every day.

Use social media to network with other bloggers

Through Twitter and LinkedIn, I have met a number of entrepreneurs and writers who are successful bloggers. Oftentimes, these people are willing to share advice and help, if you ask. Try joining a Twitter chat, an online forum or a social network group for bloggers who share your interest. On LinkedIn, you can join a group and post questions and comments to other bloggers.

Last, just do it!

You may have more time and resources than you realize to devote to blogging. You won’t know unless you give it a try. Even if you start out posting only once a month – at least you’re in the game. Just start writing and you’ll see it will get easier with practice. You’ll be grateful that you did after you create a repository of great content that will help propel your brand and your business forward.


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