Flawk: A New Way to Get Social with Your Earnings Calls
In May 2013, Zillow became the first company to take questions during its earnings call via Twitter and Facebook. This past February, Twitter, appropriately, used Twitter to share its earnings information through a special account created for the earnings call.
Through social media, you can get your message out to a much wider pool of potential investors. With an increasing number of analysts and investors using social media,* it makes sense to incorporate social channels into your earnings communications mix. The trouble with using social channels, though – aside from the still-prevalent concern about disclosure risk – is that platforms like Twitter and Facebook are not really made for an interactive, real-time Q&A. There’s a lag between a tweet or post and a response – that is, if someone chooses to respond.
Enter Flawk. Never heard of it? Flawk has actually been in the making for the past six years. Cofounders Kabriel Robichaux and Matt Coalson met at the game development company Electronic Arts 12 years ago. Recently quoted in Mashable, Robichaux said “we built games that allowed thousands of people to fight the same dragon online. Why can’t we have 100 people talk to Katy Perry at the same time? Why do we have to leave a message on Twitter and hope that sometime, they’ll get back to us?”
If you missed our recent blog post on Flawk and the Q&A, it talks about how Flawk employs a one-to-many platform where one person (e.g., a celebrity or CEO) could be placed in the same virtual room with others to converse in a fluid manner.
The concept certainly makes sense for an earnings call. Because Flawk is still so new, the platform might offer a great way to host a live presentation and Q&A with your Twitter followers without the wide-openness – and lag – of Twitter.
Flawk creates an online event that simulates everyone being in the same room at the same time. It’s accessible through your Twitter account and the URL simply replaces the Twitter URL (twitter.com/your company becomes flawk.to/your company). The event host maintains control while everyone’s live chat runs at the bottom of the page. That makes the Q&A portion much easier to follow.
Flawk – it’s definitely worth a look.
*52% of institutional investors use social media as part of their research process and the vast majority of these respondents indicate that it has influenced their investment decisions at least occasionally. Source: National Investor Relations Institute