Marketwired Blog

Twitter Unveils Custom Timelines

Twitter Unveils Custom Timelines

The beauty of Twitter has always been its brevity, its 140-character messages serving as haikus in a world of bloated communication.

But for investor relations officers this stripped-down mode of communication poses problems, too. It’s difficult to tell a complex financial story in just a few lines.

Twitter recently introduced custom timelines, allowing Twitter account holders who use TweetDeck to choose those tweets that they feel tell a story best and to feature them more prominently. For interested IROs who don’t yet have a Tweetdeck account, getting one is easy through

Companies can name their timelines and curate the material included. In the words of Twitter’s announcement: “This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.” Twitter’s custom timelines can also be embedded on a company’s IR site — or any website, for that matter.

Some have compared this new capability to what’s already offered by Storify, another social media tool that allows users to create custom timelines that suggest a larger story.

IROs might create a custom timeline around an earnings call.  Because companies have started to live-tweet these events, creating a custom timeline is a logical next step.

A company creating an earnings call timeline might include all pre-event tweets, questions submitted in advance, and tweets generated during the event itself.

Finally, here’s what a Twitter custom timeline looks like:

Related posts:

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Follow Me

Public Relations Today