Marketwired Blog

How to change consumer behavior with video storytelling

How to change consumer behavior with video storytelling

An interview with Doug Simon of D S Simon Productions

What’s the most effective way to persuade? Use video storytelling.

Doug Simon of D S Simon Productions and Jim Delaney, Marketwired’s CEO discussed video storytelling recently. Doug had some great tips regarding how to frame your brand’s story when using video. He noted that the major difference in developing your message is asking yourself “What do we want to demonstrate?” instead of “What do we want to say?”

This ability to show instead of tell presents a great opportunity for marketers to create more engaging content in a visually driven world. Check out the conversation.

Related posts:

Tags: , ,

Featured Posts

The Essential Converged Media Mix: Earned, Owned, Paid & Shared

[Concept via Gini Dietrich, Founder and CEO of Arment Dietrich and Founder of Spin Sucks Pro] Audiences today get their news ...

Read More

How PR pros can integrate Meerkat and Periscope into their strategies

[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

Read More

Who Are Influencers and Why Do They Matter?

[By Kait Fowlie] The 2015 Tomoson Influencer Marketing Study confirmed that influencer marketing is hot. And ongoing research results along with day-to-day ...

Read More

Dos and Don’ts of Getting Started With Influencer Marketing

[By Kait Fowlie] If you’re in PR, investor relations or marketing, you're well aware that the way people find information today is ...

Read More

How to Market a Mundane Product or Service

[By Aaron Broverman] Sometimes a mundane product or service sells itself. Sometimes the publicist hired to promote it can practically go ...

Read More

Follow Me