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How to change consumer behavior with video storytelling



How to change consumer behavior with video storytelling

An interview with Doug Simon of D S Simon Productions

What’s the most effective way to persuade? Use video storytelling.

Doug Simon of D S Simon Productions and Jim Delaney, Marketwired’s CEO discussed video storytelling recently. Doug had some great tips regarding how to frame your brand’s story when using video. He noted that the major difference in developing your message is asking yourself “What do we want to demonstrate?” instead of “What do we want to say?”

This ability to show instead of tell presents a great opportunity for marketers to create more engaging content in a visually driven world. Check out the conversation.


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