PR Measurement – What Matters Today
An interview with Katie Paine
It used to be that PR measurement consisted of counting clips and impressions. Now it’s about quality and context – what people are saying about you. But with so much digital data at your disposal it’s critical to find metrics that matter to your organization. The key is to define which stakeholders and what outcomes matter.
Marketwired President and CEO Jim Delaney interviewed Katie Paine of Paine Publishing, a veteran of the measurement field, at the recent PRSA conference in Philadelphia. She shared some great insights that will guide and simplify what and how you’re measuring. This is a great video to watch if you’re developing PR strategy.