Marketwired Blog

Preventing PR Spam: How Marketwired Helps Keep the News Flowing Between PR Pros and the Media

Preventing PR Spam: How Marketwired Helps Keep the News Flowing Between PR Pros and the Media

By Bernadette Lee, Vice President Global Partners and Media Solutions

We’re glad to see David Segal at The New York Times raise the important issue of PR spam.  Given the infinite amount of content shared in today’s digital environment, it’s more important than ever for public relations professionals to take advantage of available technology that can help them fine-tune their outreach and zero in on the right audiences. This helps separate the glut of unwelcome distractions from valuable news and information so that media professionals can work effectively.

At Marketwired, our goal is the same as it’s been for the past 30 years: to connect news makers to news consumers. We provide user-friendly digital research tools so our clients can sift through data that matters to their target audiences. We help them tap into and take full advantage of market intelligence so they can identify influencers by topic and incorporate the most relevant messages into their content. And we guide them in making the most appropriate use of ‘traditional’ distribution of press releases to targeted, relevant audiences – so they can direct their news to the journalists, bloggers, investors and consumers who will benefit the most.

Calling attention to unsolicited PR spam is an opportunity for the public relations industry to distinguish best practices for media relations and focus on the importance of building meaningful and mutually beneficial relationships.

Our lines of communication are always open, and we welcome the opportunity to talk to and learn from our clients, the media, and the industry at large.

Related posts:

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Follow Me

Public Relations Today