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Tesco Mobile Drives the Best Twitter Conversation Ever



1331823117-Tesco-Mobile-LogoTo think there is only one way to communicate via social media would be a disservice.

An important part of using social media is connecting with your audiences in authentic ways that can also make you look like complete rock stars within your industry.

Recently, Tesco Mobile engaged in what Buzzfeed called “the best Twitter conversation you will read today”. You could go even further and say it might be one of the best ever.

The conversation is too long but here’s a small taste to show so you can appreciate what Tesco Mobile and other brands did to wow the Twitterverse.

There’s a lot of different ways to dissect and analyze how Tesco engaged their audiences and brought other brands, who are not even partners, into the fold to create a digital brand party.

What we can learn from this, is that not taking yourself too seriously makes your digital brand seem fun, interesting and more appealing in a lot of ways.

I doubt this was something they just did willy nilly. In some way, it must reflect Tesco’s corporate culture and their digital strategy.

This is not to say  you should go out and try to replicate what Tesco did. The lesson for digital marketers and social media managers is when you let your personality come through in social media, you will find your audience.

I kept waiting for something inappropriate to be posted among the brands involved in the conversation. I was delighted it see it all stay on brand and simply be about good clean fun.

Every digital marketer should tip their hat to Tesco and the other participants. It’s a Twitter conversation that deserves to be shared and retweeted.

When you keep it too corporate or use it simply as a means for one-way messaging, there’s a chance people won’t be interested.


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