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Speaking Out on Crisis Management

Speaking Out on Crisis Management

Social media brings crisis management to a whole new level. Gone are the days when a PR crisis could take days or weeks to unfold, giving companies at least a small window of time to prepare and execute carefully crafted messages.

On social sites like Twitter a crisis can escalate within minutes. Although it’s usually about a consumer brand like Domino’s or Taco Bell, that’s not always the case. Susan G. Komen and GoDaddy illustrate the point that no organization is immune. That’s why it’s so important to continually monitor social media – and, to have a social crisis management plan in place so you can act immediately and appropriately.

Or, you could hire a PR firm that specializes in crisis management for the digital age, like Melissa Agnes Crisis Communications. At the recent PRSA conference in Philadelphia Marketwired President and CEO Jim Delaney interviewed Melissa. Tune in to hear her describe how social media has impacted crisis management and learn a few strategies for tackling a crisis in real time.

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