Marketwired Blog

A World Cup Ban Social Media?

world cupIn a recent article published on, the idea was floated that Italian players banned from using social media during next year’s World Cup in Brazil.

This was in response to a controversial tweet sent out by famed Italian soccer player, Mario Balotelli.

Another forward for Italy, Pablo Osvaldo, was kicked off a Confederation Cup team earlier this year for insulting a coach on Twitter.

And we all know how the NFL, MLB, NHL, NBA and IOC have been trying to control their players conduct in social media.

The World Cup is easily one of the most active events every years in social media. It is heavily discussed, analyzed and responsible for a mountain of content shared throughout the digital world.

As users, we should hope  athletes get the chance to share their experience. Just like the Olympics and the Oscars, social media adds another dimension to these global events.

For digital marketers, there’s a lot to learn from the World Cup. In particular, it got me thinking about monitoring employees, who post and publish on behalf of an organization.

Ultimately, we can not control what someone posts, even if they have good intentions. This should be a constant fear for digital marketers everywhere, but is manageable.

Brands need a digital communications strategy that outlines the rules, and make sure everything is monitored to identify problems and opportunities.

Another important consideration is being able to provide analysis so value-added insight can be delivered to key stakeholders.

It’s also a good idea to hold workshops with employees so they understand the good and bad that can come from just 140 characters. By knowing the rules of engagement, employees have clear idea about what is right or wrong, as well as the consequences.

Lets all hope there is no social media ban during the World Cup.



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