Marketwired Blog

Harnessing the Power of Influence

Harnessing the Power of Influence

Marketwired is thrilled to be in the City of Brotherly Love, Philadelphia, for the Public Relation Society of America’s International Conference. Our CEO, Jim Delaney, will be there to speak to attendees. Philadelphia has many things; great food, passionate sports fans, and, most importantly, it’s where the U.S. was founded.

You could say, in some ways, that Philadelphia was the first to flex its power of influence. This is where the Declaration of Independence was signed and it certainly wielded influence for the colonies.

Fast-forward to 2013 and we are still attempting to harness power of influence. Now, this harnessing concept is close in nature to the way public relations professionals think. PR pros are the storytellers, who are skilled at building relationships. In this day and age, it’s about interacting with the public through a different lens. PR professionals exist, in many ways, to make your clients influential.

We are in the Age of Influence now — the next step in the evolution of communication, interaction and social engagement. Below is an infographic that we’ve developed at Marketwired that should be very helpful to PR pros. Remember, while your clients are influential, the consumers that follow your clients on social media are just as important.

The Crowd-Powered Consumer

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