October 29: Establishing Maximum Influence – How social media amplifies a brand’s voice
Social media is a powerful tool to build your brand influence and increase the impact of your PR activities. Translating this statement into action and successful results, however, is another matter. How do you influence consumers to purchase your products or services? How do you influence the public to think about issues that are important to you? And how, in addition to being an influencer yourself, do you align yourself with key third parties who can bring more credibility and awareness to your brand?
On October 29 Marketwired and PRWeek partner in a free webinar to provide answers to these questions. During this panel discussion featuring recognized social media experts you’ll learn about the latest trends and technology for using social media to maximize your power to influence. You’ll also get examples of how agencies and corporations are transforming customer relationships with social listening, engagement, and influencer marketing.
You’ll learn to:
- Identify true opinion leaders and the best ways to reach and inspire them
- Cut through the clutter and tune in to the right conversations
- Measure the immediate responses you get with social media and use that intelligence to quickly inform or adjust programs
- Identify the optimal platforms to ensure maximum influence
Webinar: Establishing maximum influence: How social media amplifies a brand’s voice
Tuesday, October 29
12pm – 1pm EDT
To Register: Click here to register for the webinar.
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinar.
About the Panelists:
Stephanie Agresta, Global Director of Social Media and Digital, MSLGroup
Stephanie Agresta, MSLGroup’s global director of social media and digital, has been recognized as both a thought leader and hands-on counselor in social and digital media for 15 years. In the course of her career, Agresta, who was named a “digital influencer in PRWeek’s October 2013 issue, has been instrumental in developing digital and social media initiatives for major brands such as Samsung, Unilever, PepsiCo, Microsoft, HP, and P&G.
In 2008, Agresta, who has held top social media posts at both Weber Shandwick and Porter Novelli, launched “Bloggers Lounge,” a networking hub for digital media influencers at the SXSW conference. She also partnered with Brian Solis, author and analyst, to start the social media event brand, The TechSet. Agresta began her career with iVillage.com, one of the first sites to build an online community.
A popular speaker at industry events, Agresta has presented at SXSW, New Media Expo, BlogHer, WOMMA and Mashable conferences. She serves on the board of directors of the Social Media Advertising Consortium. In 2010, she was named to PRWeek‘s “40 under 40.” Her first book, Perspectives on Socila Media Marketing, co-authored with B. Bonin Bough of Mondelez, was released in October 2010.
Rebecca Frank, Senior Associate, Global Strategy and Analytics, Burson-Marsteller
Rebecca Frank is a key leader on Burson-Marsteller’s Global Strategy and Analytics team. In her role, she helps key global clients and internal teams enhance their digital communications through measurement and understand how best to use ”big data” effectively to reach their goals.
Previously, Rebecca worked to help nonprofit organizations and foundations leverage technology to achieve grassroots change. She has also managed advertising account planning and market research for multi-million dollar clients as varied as AARP, BlackRock Financial, and Bristol-Myers Squibb.
She has a Bachelor’s Degree in Political Science and Economics from Tufts University, and studied at The University of Hong Kong in Hong Kong, China.
Kurt Heinemann, CMO, Marketwired
Kurt Heinemann champions the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. Kurt has a strong track record of success in communicating a company’s unique value proposition to potential customers, partners, and market influencers through strategic and creative means.
Prior to joining Marketwired, he was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. Previously, Kurt was Chief Marketing Officer of B2B technology services firm Perimeter E-Security, where he led re-branding, strategic partnership, lead generation/management, and product marketing initiatives. Kurt has also held senior executive positions at leading consumer marketing firms that include Priceline, Time Warner/Synapse Connect, and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.