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Burberry: A Leading Social Media Fashion Brand

burberryWhile there are many brands doing great things with social media, some of the most successful brands are in the fashion business. It’s an industry  all digital marketers should pay watch.

Building a proper brand takes a savvy and experienced team of digital marketers.  As well, every brand need a strategy. Fashion brands seem to be great forward thinkers when it comes to social media.

Out of all of them, the best digital brand from the world of fashion might be Burberry.

There’s a few things that separate Burberry from the rest of their competitors. For starters, they have a fearless nature when it comes to trying new platforms; a tactic that serves them well and lets them be one of the quickest to build a social presence.

Burberry is very active and they seem intent on engaging with their fans and followers on a daily basis. Their work on Pinterest seems to be the most compelling.

The best thing Burberry does is they make their digital brand fully reflect the brand they have worked hard to build in the offline world. It feels high-end, exclusive and highlights products that any fashion aficionado should want.

As you can tell, there’s a lot to learn from Burberry and you would be best served by looking into what they do and how they do it.

What industries do you think use social media the best?

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