Marketwired Webinar September 26: Targeting Your Most Promising Investors
Targeting buy-side investors is a challenging yet fundamental role for investor relations professionals. As more companies vie for investor attention, IROs need an arsenal of tools just to identify the right buy-side investors and analysts and deliver messages to their desktops. Marketwired’s webinar on September 26 will cut through the clutter and present today’s most effective methods to identify, reach, and motivate current investors as well as new prospects.
The discussion, led by Elizabeth Judd, a journalist and frequent contributor to IR Magazine and Kurt Heinemann, Marketwired’s CMO, will feature best practices for targeting buy-side investors, including leveraging social media, measuring the impact of communications, understanding market sentiment and reporting investor trends to management.
What: “Targeting Your Most Promising Investors” – a free webinar presented by Marketwired
When: Thursday, September 26, 2013, 10 a.m. PDT / 1 p.m. EDT
Who: Elizabeth Judd, Journalist and Contributor to IR Magazine; and Kurt Heinemann, Chief Marketing Officer, Marketwired
To Register: Click here to register for the webinar
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
Bonus: After the webinar, all registrants receive a link to download our white paper “Targeting Your Most Promising Investors.”
This webinar is part of Marketwired’s ongoing initiative to help businesses keep pace with the changing marketplace, uncover new opportunities, and harness the power of influence.
On Twitter? Connect with @Marketwired in advance of the webinar, or follow along live on Thursday, September 26, at #IRTargeting.
About the Presenters:
Elizabeth Judd is a long-time contributor to IR Magazine, a global print and online magazine based in New York and London. She also writes for CIRI’s IR leader and IR Magazine’s sister publication, Corporate Secretary. Based in Washington, D.C., Elizabeth has spent the last two decades as a financial journalist. Her work has appeared in Compliance Week, The Philadelphia Business Journal, The Atlantic, and The Philadelphia Inquirer.
Kurt Heinemann, Chief Marketing Officer, Marketwired
Kurt Heinemann champions the Marketwired brand experience. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company’s unique value proposition to potential customers, partners, and market influencers through strategic and creative means.