Marketwired Blog

It’s a Balancing Act for Brands on Social Media



Brands and organizations across social media always seem to want to weigh in on the hot issues and topics of the day – whether it is Miley Cyrus, Syria, Anthony Weiner or other issues exploding on popular forums.

With the anniversary of 9/11 having just passed, some brands got themselves into  hot water, which demonstrated some really important lessons  for all digital marketers.

The question is, do you have to acknowledge sensitive subjects in social media? 

My answer to the question would be “no”.

While it could look good on your brand, it is a very delicate tight-rope walk to ensure you stay on brand and don’t offend anyone while posting about sensitive current or historical events.

Even the Los Angeles Lakers received a bit of backlash for their 9/11 post. They might have been better served through a press release or a mention on their website, as opposed to using social media.

Next time you feel the need to even discuss Miley Cyrus, remember as digital marketers your online audience might not be fully receptive to it.

Stay focused and on brand and no one will fault you for that.

It might sound safe and a bit on the boring side, but it will ensure the smoothest ride.


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