Marketwired Blog

Are Only “Social Media People” Talking About The Twitter IPO?



If you’re reading this blog you likely know that Twitter filed to start the road towards an IPO on Thursday. You know this because; a) You’re the type of person that keeps up to date on your social media news, ideas and numbers, and b) Mark wrote about it yesterday.

What you may not know though, is that it’s only people like you and Wall Street pundits that are still talking about it.

That’s right. While this may be big news for the company that deals with small form communication, there’s not as much talk about it in the social media space as one might expect. Using MAP, our social media monitoring and analytics software, I looked up mentions of the Twitter IPO in the social media landscape. My search only brought up 125,093 mentions. Searching for Twitter AND IPO or the hashtag #TwitterIPO I found 4,077 blog posts, 10,788 online news articles, 432 forum postings and 109,796 tweets.

MAP - Activity Summary

Most of the talk happened on Thursday when Twitter sent out the tweet that announced the beginning of the process of going public.  The next day people were still talking about the announcement, but not quite as much. Then, the amount of chatter dropped of as the weekend hit and stayed below 10,000 mentions a day.

MAP - Popularity Chart

I thought it was interesting that the amount of talk, especially on Twitter, was so low. So I started looking in to the chatter a little bit more. That was when I discovered just who the people talking about this were. I started by looking at the top retweets around the Twitter IPO. No surprise that the top retweeted tweet was the original one sent from Twitter telling the world they submitted their S-1. After that though, the rest of the list is a host of money related publications, like Bloomberg News or The Wall Street Journal, and people who write about money and the stock market.

MAP - Most Retweeted Tweets

I then looked into the people who mentioned the Twitter IPO the most on Twitter. Here the list still included some of the publications found above, such as CNN Money. But, I also found that people and publications who write and talk about social media and startups were mentioning the Twitter IPO a lot. Publications like Social Media Today and people like Brian Solis.

MAP - Top Twitter Sources

Both of these groups of people seem to be quite optimistic about Twitter going public. A look at the sentiment behind all the chatter of these social media and stock market pundits shows that only 11% of the conversation is negative. 26% of those conversations were also positive, giving the topic an overall favourable rating of 89%.

MAP - Overall Sentiment

Oh, and if you think that at the beginning of the post I insinuated that you’re a social media geek for being one of the only people still talking about this story, don’t worry, you’re not alone. There’s people like you all over the world.

MAP - Geo Location Heat Map


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