Marketwired Blog

A Transformed Small Biz Blog

A Transformed Small Biz Blog

Change is an opportunity to learn and grow. At Marketwired we embrace change as a natural part of our company’s evolution.

In April, we rebranded from Marketwire toMarketwired, powered by Sysomos. To continue the transformation, Marketwired has relaunched its website and blog. In celebrating the new blog, we asked a handful of Small Business influencers to share their transforming moment this year.


Nick Westergaard, Chief Brand Strategist and Founder of Brand Driven Digital

“We had a baby which is always a blessing and certainly transformative. However, usually I talk about The Work Talk Show. It’s been a year since DJ Waldow and I started this podcasting adventure of asking many of today’s brightest thought leaders one question — “how do you get work done?” This past year we’ve had the privilege of learning from the likes of Seth Godin, Guy Kawasaki, and Dan Pink. Beyond all the cool tips, it’s been refreshing to hear that everyone puts their pants on the same way, one leg at a time. We worry so much about being everything to everyone and meeting the expectations that our digital society sets, instead of focusing on the one thing that matters most — your own definition of success and what you want. DJ and I are aren’t work experts, but we’ve learned and shared a ton through this fun little venture that’s been one of my most transforming projects of the past year.”


Kellye Crane, principal, Crane Communications; founder, Solo PR Pro community

“I experienced a transformational moment this year when, as the founder of the Solo PR Pro community, we held our first-ever in-person conference in February. For a community that had been 100% virtual for more than four years, the Solo PR Summitallowed online friends to gather in one place and learn about communications consulting from top speakers (and one another) – as one attendee noted, “It was magical.” Registration for the 2014 event opens next week, and we can’t wait to do it again! Just as Marketwired has continued to grow and evolve, it’s important for businesses and leaders to transform in ways that go beyond what is merely expected.”


Shonali Burke, president & CEO, Shonali Burke Consulting

“I hesitate to cite just one transforming moment because to me, transformation is a process. It is catalyzed by some sort of event or happening that trigger a process of re-evaluation, perhaps self-evaluation. Through that process, you try to understand how to bridge the gap between where you are now, where you want to be (or think you want to be), and what resources – be they human or otherwise – you need to secure and/or put in place to get there.

Currently, my transforming moments have to do with how I shape my business moving forward. I think I’ve done a good job of clearly delineating the services my company (and, let’s face it, me) offers. What I now need to do is work on securing the kind of work Iwant, as opposed to what happens to come my way. For me, that is growing the speaking and training wings of my business. So that’s a core focus for 2014, and I’m identifying and surrounding myself with people who can help me get there.”


How have you transformed this year? Leave your thoughts in the comments.

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