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The Crowd-Powered Consumer [INFOGRAPHIC]



The Crowd-Powered Consumer [INFOGRAPHIC]

When you need to buy something, where’s the first place you check for recommendations? When you want to find a new restaurant to try, who do you ask? Chances are for both of these questions you answered with “my friends, my network and the internet”.

Well, you’re not alone.

Gone are the days of people walking into a store and getting the information for a purchase solely from the sales clerk that they speak to. With the rise of information on the internet people tend to do diligent research on products they are looking to purchase long before they ever hit your store. But, more than just research, people are looking for recommendations (or warnings) from other real people. Usually these are their friends and network connections, but sometimes it’s even from complete strangers (like reviews on Amazon or Hotels.com).

To help illustrate this point we thought it would be interesting to see how often people are asking for recommendations on Twitter in the past six months. We created a list of some common phrases that people would use when starting off a recommendation request, such as “Has anyone tried…” and “What’s the best…”. We then recorded how many times each of these phrases was said on Twitter. Turns out people are asking for a lot of recommendations on Twitter. Check out the infographic below to see for yourself. (Click the image to see a larger version)

The Crowd-Powered Consumer

With this many people looking for recommendations just on Twitter alone, there’s never been a better time to create a loyal army of advocates for your brand. When people ask for recommendations, don’t you want someone out there recommending your brand?

What do you think? Is the need for brand advocates becoming more prevalent? Let us know in the comments.

 


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