Marketwired Blog

Another One Bites the Twitter Dust

It seems to be big news when a prominent person (usually an athlete or actor/actress) shuts down their Twitter account. This time the person of interest is J.P. Arencibia of the Toronto Blue Jays.

After a back and forth with broadcasters and some disparaging posts by fans, Arencibia decided to just leave Twitter after thanking those who supported him.

Did Arencibia do the right thing? I would say he absolutely did.

While Twitter and all social media is a great way to connect with fans, once you start getting into war of words and distasteful situations all you can really do is walk away. Things will only get worse if you engage your detractors past a certain point.

It’s important to note that his departure from Twitter came after a bit of a “meltdown”. After tweeting about his Twitter strategy, he thanked the fans and then shut it down.

While it was most likely offline factors that lead to his decision, it shows the power of social media and how it can be a very mercurial tool.

Digital marketers need to learn a lot from this, but specifically how to manage bad reactions and that the possibility of shutting down some activity is very real.

Brands and public personalities have powerful tools at their disposal, but it comes with a great amount of responsibility.

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