Marketwired Blog

Setting Up for Success: A Social Media Playbook for the IRO

In football, a playbook is what every player must study and memorize as they get ready for a new winning season. Filled with descriptions and diagrams of the plays they should practice, plus tactics and methods for execution, it is, essentially, their blueprint for success.

We’re drawing some inspiration from our touchdown-chasing friends and sharing our own playbook, “A Social Media Playbook for the IRO.” Since the SEC announced that public companies are able to disclose material information on social media, we’ve encouraged IROs to integrate social media into their IR best practices. But, when it comes to social media, many IROs are looking for a roadmap to understand the various channels out there. Although there are many approaches to social media and no strict guidelines for how to proceed, we’ve created a smart strategy, the 4 “L’s”: Listen, Launch, Leverage and Lead. Within the playbook, we break down the ways social media can be used for investor relations, including tips, “how-tos” and case studies to help IROs build an actionable game plan.

Are you ready to reap the benefits of social media for investor relations? Download “A Social Media Playbook for the IRO” here.


Related posts:

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Follow Me

Public Relations Today