Marketwired Blog

Lots Of Positive Sentiment For Jason Collins



Yesterday the latest issue of Sports Illustrated hit the shelves. The cover story featured NBA veteran Jason Collins in an interview where he told the magazine that he was gay. Collins is now being dubbed the first openly gay man in a professional sport. Of course, something like this has gotten people talking.

Using MAP, our social media monitoring and analytics software, I took a look at the talk around Jason Collins and his announcement in social media yesterday. Yesterday, mentions of Jason Collins reached almost half a million. I found that 2,869 blog posts, 7,010 online news articles, 2,799 forum postings and 467,743 tweets mentions Collins or his Twitter handle.

What’s interesting is that before yesterday, there wasn’t much chatter at all about Collins. I looked at his name or Twitter handle in terms of mentions over the past week, and there was virtually nothing before his issue of Sports Illustrated came out yesterday.

The best part about all the talk about Jason Collins is that almost all of it was supportive or neutral. A look at the sentiment of yesterday’s conversation shows an overall 93% favourable rating. 55% of all the conversations I found were deemed to be positive in nature.

And positive the comments were. Many athletes (and everyone else) tweeted out their support behind Collins and his decision to come out in a very public way. The CBC put together a great Storify of athletes and other celebrities, from Steve Nash and Dwayne Wade to Russell Simmons and Dwyane “The Rock” Johnson, sending public praise to Collins. I looked at the most retweeted tweets about him yesterday. The number one was from Kobe Bryant showing support to his fellow basketball player. Funny enough that Jason Collins himself sent out a tweet to thank people for their support, but his tweet came in at the second most retweeted behind Kobe. Also, the 6th most retweeted tweet of the day was from Twitter new comer, Bill Clinton, who says Jason Collins is a friend of his.


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