Marketwired Blog

CBC Leverages Canadians for Social Media

CBC, Canada’s national television broadcaster, recently launched a fairly aggressive digital campaign aimed at letting Canadians share their stories via a Website called Canada Lives Here.

The idea is simple, the execution is flawless and it should be deemed an early success. Best of all, it shows once again what happens when you have a great idea and leverage social media.

It has a real celebratory tone that feels authentically Canadian and subsequently very CBC – both of which add to its overall look and feel.

It’s important for all digital marketers to realize that if you ask, there’s a good chance you will succeed.

Follow CBC’s model of developing a very fluid process that lets you upload a video that quickly tells your story about Canada.

Remember video requires more effort from your audience, so be aware it could affect activity. Also remember, it is arguably the most effective means of communication in the digital world.

You’re probably thinking you do not have the budget to market an initiative like this the way that CBC does.

That shouldn’t matter. Even if it takes more time than money, a compelling idea should have little trouble finding an audience.

CBC is also offering the ability to contribute via text and photos options, which is a nice move to increase activity and participation.





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