Marketwired Blog

T-Mobile Dials Into Social Media ingenuity

This blog has a strong focus on using best practices and good real-world examples to show digital marketers how it should be done.

T-Mobile can officially be listed as a brand you need to watch and can learn from.

Fro example, they have an active Facebook page, which spurs great spurring on conversation. Best of all, they have unique contests that separate them from some of the more generic offering in social media.

The Great Dress Debate is an interesting example. It was a contest that was run awhile back in which you could cast a digital vote on which dress would be used by T-Mobile in a campaign.

Simple, engaging and fun! T-Mobile has proven it can use social media in non-traditional ways, and that counts in this day and age.

The activity is really impressive. The best guess is they have a very deep, talented and committed team dedicated to ensuring their Facebook presence never wanes.

The one negative could be they should combat some comment threads more often. There is constant chatter about their customer service. The responses are not always quick or sometimes there isn’t even a reply.

Overall, T-Mobile is dialling it up on Facebook.


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