Marketwired: A Winning Game Plan
Today’s post is courtesy of our COO Jim Delaney
For me, one of the highlights of this time of year is college basketball’s March Madness. This year’s tournament has been particularly exciting because of its mix of traditional powerhouses – like Duke and Michigan – with upstart programs, like fan-favorites Florida Gulf Coast University, Virginia Commonwealth and Wichita State. Every year, I find myself drawn to see which up-and-comers will reshape the basketball landscape and which powerhouses will continue their domination.
Business experiences similar ebbs and flows. We have reliable, mega-brands brands that we can count on to consistently deliver top-notch products and services, just as we have startups seeking to disrupt “the way its always been done.”
What happens when brands embrace the entrepreneurial spirit and forward-thinking ideas found in startups and combine that with the acumen, resources and experience embedded in long-standing, successful companies?
This is the opportunity for today’s brands – big and small, established and emerging.
Our industry talks a lot about social business and the need to incorporate social technology throughout the enterprise. Well, we’re practicing what we preach. Over the past few years, we’ve been quietly embracing social technology to become an “open business.” In the process, we’ve transformed how we work, how our clients reach their customers and how we help them do it.
We’ve evolved from a wire service to a wired company. This week, we debuted a new brand. More than just a new name and fresh logo, this evolution reflects our commitment to blending old and new. Incorporating best practices with fresh practices. Combining tried-and-true reliability with nimble flexibility. It’s about partnering with our clients to ensure they are “wired, plugged in, and connected” to the voice of their customers. By harnessing the customer’s power of influence, our clients will fundamentally rethink how they design, develop, market, sell and service their products for their customers.
Today, Marketwired is an innovative, social communications company offering best-in-class news distribution and reporting and state-of-the-art social media monitoring and analytics. Need a game plan to stay ahead of the curve? We’ve got you covered.
Your customers are telling you – directly and indirectly – what they want and expect. Powered by Sysomos, the Marketwired product suite provides decision makers like you with real-time data, actionable insights and the confidence to make informed decisions. Analyze online conversations and data points to create and build influence. That’s what we call turning influence into opportunity.
Or, in the spirit of March Madness, it’s a slam dunk.