Social Media is a Gateway to Trust
There are many reasons why social media is now considered to be table stakes for major brands.
Social media is incredibly valuable to brands of all sizes, and one of the main reasons is it finally offers a human touch that has been missing for so long.
This modern humanization has led to increased trust between brands and audiences, which is good for all parties.
Brands have to trust to be face-to-face with their customers or potential customers. They need to open their employees and personalities to the world, and confront any issues in a transparent manner.
The trick is to not to hold back when building your digital strategy. Consider the fact that social media has let audiences become more knowledgeable and, at the same time, more skeptical of any business.
As a digital marketer or PR practitioner, you need to look at social media as a way to show your true colours on a daily basis, something you weren’t able to before.
Once trust has been built with your audience, key messaging and pushing products and services can be done with much more ease, while the reception has the potential to be much more positive.
Just remember, this works both ways because once the trust is broken, it’s take a lot of work to rebuild. Not impossible but social media does have a bit of an unforgiving side to it.