Marketwired Blog

Kids DO Use Twitter

Well, at least the ones that love Justin Bieber and One Direction do.

On Tuesday I looked at a week worth of Twitter data to celebrate Twitter’s birthday. When I did that, one of the interesting things that I found was that the hashtag #KCA was the most used hashtag in that period. The #KCA hashtag was for the Nickelodeon Kids Choice Awards which happened on Saturday. So, today I thought it would be interesting to dive a little bit deeper into the talk around the Kids Choice Awards.

For this, I decided to look at social media chatter about the Kids Choice Awards on Saturday using MAP, our social media monitoring and analytics software. On this day I found 1,425 blog posts, 655 online news articles, 435 forum postings and an astounding 8,699,352 tweets.

Yes, that’s correct. I said that on Saturday there were over 8.5 million tweets mentioning the Kids Choice Awards or the #KCA hashtag. While the Kids Choice Awards is an American event, it seemed to have people all around the world tweeting. The most tweets came from the United States (27.1%), but we can also see that a lot of tweets were coming from places like the UK (11.5%), Brazil (5.3%) and Canada (4.6%). This look at the Twitter activity also shows that females were much more likely to tweet about the Kids Choice Awards than males at 68% to 32%.

Something that I found interesting about this event on Twitter was that kids were voting for their favourite songs, actors, movies, and such. When I looked at the hashtags surrounding the event I found that all of the hashtags being used that weren’t the official #KCA were voting ones. And, of course, the top hashtags from the group were votes for Justin Bieber and One Direction. The top three hashtags past #KCA were #VoteWhatMakesYouBeautiful (a One Direction Song), #Vote1D (the short form for One Direction) and #VoteBieber (no explanation needed).

Even when I looked at the most retweeted tweets around the Kids Choice Awards I found that they were pretty much all about One Direction and Justin Bieber. In fact, the only one that wasn’t was a snarky remark about the Kids Choice Awards that was likely retweeted by people just past their tween age or parents who were likely forced to watch the show.

After looking at the top hashtags used and the most retweeted tweets, I figured it was safe to say that a lot of the tweets around the event were votes being RT’d. When I dug a little deeper into that suspicion I actually found that there was more retweets around the Kids Choice Awards than people tweeting for themselves. 63% of all the tweets I found on Saturday around the show were retweets. 33% of the tweets were regular tweets and only 3% were people talking to each other about the awards.

If this little endeavour has taught me anything it’s that young kids are actually using Twitter, despite what some people may say. Also, if you need to really spread the word about something, make sure it has something to do with One Direction or Justin Bieber.

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