Marketwired Blog

Do You Need More Than One Community Manager?

A community manager may be the unsung hero of most companies and organization. In fact, you might even consider hiring more than one.

While we’ve discussed this topic before, the role and value of a community manager should not be under-estimated.

As social media becomes a bigger part of the marketing and sales mix, the responsibilities of a community manager seem to be growing.

In many ways, a community manager is the digital voice and face of your organization.

They manage and update all social networks, while making sure you are constantly connecting with digital audiences.

Shouldn’t the individual evolve into a team as your audience grows?

A community manager should also be responsible for providing measurement and identifying key issues that emerge. This is by no means an easy task.

Just as important and often overlooked is the community manager is responsible for being the pipeline to the complaints, ideas and suggestions of existing and potential customers.

As an organization, your responsibility lies in giving your community manager all the required resources and content to do their job as well and as successfully as possible.

Don’t dismiss the idea of adding a second community manager to ensure all the social bases are covered. No one person can be in every place at once.


Related posts:

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Follow Me

Public Relations Today