Marketwired Blog

SXSW Is Coming



This post originally appeared on the Sysomos blog on Tuesday March 5th (just in case you’re wondering why it’s 2 days short of some data)

We’re just days away from what may be the worlds largest gathering of geeks, nerds and lots of new apps. That’s right, South By South West Interactive (SXSWi) starts on Thursday and brings together thousands of marketers, PR professionals, social media specialists, techies and app makers in Austin, Texas.

Of course there’s also a lot more to SXSW, like the music that the festival was built around in the first place, but it’s the interactive portion that is attracting us. Probably you too.

While our excitement is building as we look forward to five great days of learning, meeting new and old friends and the infamous SXSWi parties, we thought we’d take a look through MAP, our social media monitoring and analytics software, to see everyone else’s excitement as well. And you can actually see it building. In the last month we found over 393,000 mentions of “SXSW” OR “SXSWi”. We found 8,466 blog posts, 9,449 online news articles, 9,136 forum postings and 366,428 tweets. Some would probably call this the calm before the storm.

As I said, the excitement and chatter is visibly rising as the start nears. A look at the mentions of SXSW and SXSWi over time shows that week over week the talk has been increasing. As well, we can see that yesterday was actually the most chatter we found around the event. We expect to see that continue rising as this week goes on as well.

It’s interesting to see just how many people the event attracts. A look at people tweeting around the world about SXSW or SXSWi shows that people from around the world are gearing up to either head to Austin to attend or try to keep up with it online. It appears that SXSW attracts people from every continent.

We then took a look at the conversations happening. Since Twitter was mainly driving the conversations we pulled up the most RT’d tweets around SXSWi. For this search we had to remove SXSW because all the retweets around it were retweet contests to win wristbands to the music festival. The tweets we found around SXSWi though seemed to be all about getting people ready for the event. The most RT’d tweet was from The Next Web telling people about an app designed to find all the SXSW parties. Others show how many people are expected to be there this year, surviving the event and The Wall Street Journal asking if it’s still worth it to attend. Of course, our favourite is the map of where all the tacos in Austin are located.

Lastly, we looked at the sentiment around the event. Here we found an astounding 54% of the conversations to be positive. SXSW has a 96% favourable rating around it. Apparently we’re not the only ones excited.

This was just a quick look at what’s coming up, but keep an eye out after SXSW because we’ll be releasing an in-depth report about the entire Interactive section.

Are you going to be attending SXSWi? If so, there will be a bunch of us from Sysomos down there and we’d love to meet you.


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