Marketwired Blog

Is Social Media Too Much for Athletes to Handle?



While social media can be many things, it can also be the straw that broke the camels back.

Rising tennis star Rebecca Marino decided to leave the game for awhile as she battles depression and what she calls cyber bullying.

For social media enthusiasts and digital marketers, it’s important to analyze why athletes have struggled so much with social media and connecting with their audiences on a whole new level.

There are a lot of variables that go along with Marino’s story, but think about all of the athletes who have had digital issues over the past few years – Logan Morrison, Paul Bissonnette, Antonio Cromartie, Larry Johnson and a whole bunch more.

Marino obviously raises a whole new level to the issue, because she was subjected to a lot of harsh words and criticism from followers.

Marino made an interesting point that social media has taken a dark taunt from a sea of people, and turned it into something cemented that also has a face attached to it.

Social media is powerful and has proven that words matter. It has the ability to create serious waves, and athletes, in particular, have never come so close to their fans and detractors…and neither have most brands.

Remember that social media has lifted the veil of anonymity, which means you have to suffer all of the slings and arrows that come with the good of it.


Related posts:



Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More



Follow Me

Public Relations Today