Marketwired Blog

Is Social Media Too Much for Athletes to Handle?

While social media can be many things, it can also be the straw that broke the camels back.

Rising tennis star Rebecca Marino decided to leave the game for awhile as she battles depression and what she calls cyber bullying.

For social media enthusiasts and digital marketers, it’s important to analyze why athletes have struggled so much with social media and connecting with their audiences on a whole new level.

There are a lot of variables that go along with Marino’s story, but think about all of the athletes who have had digital issues over the past few years – Logan Morrison, Paul Bissonnette, Antonio Cromartie, Larry Johnson and a whole bunch more.

Marino obviously raises a whole new level to the issue, because she was subjected to a lot of harsh words and criticism from followers.

Marino made an interesting point that social media has taken a dark taunt from a sea of people, and turned it into something cemented that also has a face attached to it.

Social media is powerful and has proven that words matter. It has the ability to create serious waves, and athletes, in particular, have never come so close to their fans and detractors…and neither have most brands.

Remember that social media has lifted the veil of anonymity, which means you have to suffer all of the slings and arrows that come with the good of it.

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