Leveraging Social Media to Power the Hiring Process
By Mark Evans
Technology has revolutionized how business makes new hires. But beyond online job listings, social media has become an increasingly smart and often focused way to find people.
Whether you need to hire for a job where there’s a skills shortage or fill a position for which there’s often a landslide of applicants, you can use various social media to discover and learn about great candidates.
Here are some ideas for using social media for your next posting:
If you want your posting will go viral, be sure it is clear what the job, sector and skill set involves. Think about how your ad will come across to a someone outside your industry — you don’t want to get applications from ESL teachers for a tech gig. Of course, any social media mention should link back to your website and a detailed job posting.
Get everyone involved.
Circulate the job posting to your staff and stakeholders so they can post it on their personal networks. Let them know in advance that you approve of the wider posting. Since these stakeholders might use their own phrasing, warn them in advance of any pitfalls such as short timelines or the need for a special degree.
Chat about it too.
Don’t just post your job, place it on social media networks to talk about your company and the position, as well as field questions. Since the best candidates can come from referrals, take the time to talk to your contacts to give them extra information so the person they know from a previous job gets funnelled back to you.
Customize for social media outlets.
- Your Twitter posting should take advantage of industry hashtags so the right people will find the posting.
On Facebook, create a careers tab on your company’s page so job seekers who follow you can see it regularly. If the page reflects your company’s culture, you should attract the right applicants.
- On LinkedIn, there’s a paid job postings service. You can use that, but there’s nothing from stopping you from using updates to talk about jobs. To get the message out, it helps to be connected to various groups and involved in industry discussions. If you are looking to hire someone from a particular profession such as a programmer, translator or bookkeeper, join relevant groups to find out what’s going on and, eventually, post your job there too.
Check up on candidates.
LinkedIn and Twitter, in particular, let you learn a lot about people. Before you do an interview or make a hire, check out what a candidate has done and said to get a better idea about whether they would be a great fit. Use your network, meanwhile, to check references.