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Think Local: Tips for a Community-Focused Press Release

[1]By John Miles, Associate Editor

Bigger is not always better in finding an audience for your press release. Not every news item demands the entire world’s attention. In fact, the content of most releases appeals to a very specific audience – oftentimes a targeted industry segment or consumer demographic. However, sometimes your most valuable readers are just down the street.

Going “local” is not just a boutique dining ethos. Keeping news targeted in a specific community can be the best way to ensure your press release isn’t lost in the glut of content being disseminated over the most well-trodden media channels. Furthermore, journalists and bloggers want stories that lend a sense of exclusive readership – that this news affects their community, and by extension, their lives. By identifying news that resonates with a local community and pinpointing specific interests within that area, you can help build an organic conversation started around your press release.

First, what news is best suited for local distribution? Consider the following types of press releases:

Once your story is written, you’ll just need to ensure that it’s been prepared for the best possible pick-up in the community. Consider these three areas to improve a press release for a local audience:


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