Marketwired Blog

2013 is Your Year for Social Media



As we all know, most New Year’s resolutions get thrown by the wayside in about a week. For brands and organizations, the top of their New Year’s wish list should be a greater focus on social media.

If you are struggling with the strategic or tactical sides, or the time component needed to make a dent, then here are some tips to help get you started.

Activity Yields Results

Be aware of how much to post, tweet or publish and recognize that you can annoy your audience.

At the same time, it is important to understand you need to be active to find your audience, connect with relevant users and personalities, and get your story out to the world.

Social media is the place where you get out of it what you put in. Be active.

Get Key Personnel Involved 

Social media is the perfect avenue to connect with the true voices within your organization. This by no means only senior people; it should include the people that your customers will connect with when they have questions, issues or concerns.

Get the frontline of your organization out into the digital world.

Set Realistic Goals

The biggest mistake made by many organizations is they venture blindly into the vast and complex world of social media.

You have to set goals and make sure you measure them appropriately and honestly as you proceed. Each tactic should be assigned a specific goal.

These tactics and others can really help you get the most of your 2013 digital marketing.


Related posts:



Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More



Follow Me

Public Relations Today