How is your technology? Mark Evans takes a look at when to upgrade your hardware. 
He also offers some tips on how to stay savvy with your social media plans .
Speaking of social media savvy, one of the best campaigns run in 2012 was f the RedBull Stratos space jump with Felix Baumgartner.
How good was it? We used Sysomos’ MAP tool to track the worldwide response. 
MAP was also used by Mark Blevis to track the social media buzz around the US Elections .
Also on our greatest hits’ list is our webinar on How to Get Journalists to Call You . Lisa Elia, founder and CEO of Lisa Elia Public Relations took us through tips on how to lay the proper groundwork so journalists and bloggers are motivated to call publicists.
Our top searches included how to write a boilerplate  and how to use a boilerplate to tell your company’s story . Many people looked up how to write a press release, how to write a press release for journalists , and how to write a social media press release .
Enjoy the last four days of 2012!