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Safeguarding the News Release Process in an Age of Rapid Information Sharing
Posted By Marketwired On November 28, 2012 @ 2:50 pm In IR/PR | No Comments
Hundreds of thousands of news releases are distributed by wire services every year and the incidences of security violation or fraudulent releases are very rare. Unfortunately, breaches do occur and that is why we all have extensive processes in place to ensure a level of comfort and security for our clients.
It’s imperative to have a rigorous authentication and proofing system, with numerous checks and balances, prior to news release distribution. The Marketwire editorial process, which applies to every release issued through our distribution system, is much more than just checking for spelling and grammatical mistakes – it’s essentially the protectorate of your brand. Brands can be tarnished without quality editorial processes. Even small mistakes can be damaging, as they lead to embarrassment and the potential for reporting misinformation. Ensuring timely, accurate distribution is critical, because many news releases involve time-sensitive, market-moving information, such as quarterly results or acquisitions. Ultimately, the content of any release is the client’s responsibility; however, we do everything possible to ensure its accuracy.
We know there is little room for error in an age of public conversation and rapid information sharing: our business demands a delicate balance of speed and accuracy. Therefore, we work to safeguard client information with a multi-step process to prevent errors, leaked information and other costly mistakes.
There are often multiple client changes to the release during this approval process before the release reaches Marketwire. By the time we get an earnings release, for example, there have typically been numerous versions and sometimes it’s not final until half an hour before it goes out. The Marketwire editorial process, therefore, is critical. This fresh perspective helps to catch errors that a client might otherwise miss.
This happens more frequently than you might think. A few of the more common errors we catch during the process and prior to distribution include:
Clients and their stakeholders rely on newswire services for accuracy, timeliness and authenticity, and that requires careful attention to detail. Overall, the frequency of security violation or fraud across our entire industry is very low, which demonstrates an effective approach in place. However, nothing is ever perfect for any process; that is why we are always striving for improvement and training our teams to prevent and catch what could be costly errors for our customers.
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