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James Bond: Skyfall

[1]Bond is back for his 50th anniversary on the big screen. Judging by the line-ups this weekend, people were eager to see how the suave, spy was going to deal with the latest threat, played by Javier Bardem.

I decided to take a quick look at the general sentiment of the movie (no spoilers yet) using the search terms, “Skyfall” AND “James Bond” AND “Bond” in MAP. I focused on Canada. 

Skyfall opened on Friday across the country and the sentiment was favourable with a score of 90 per cent.



Overall, most of the activity came from men who had 63 per cent of voice on Twitter and 80 per cent on the blogs.



Finally, I took a look at the Buzz Graph and Word Cloud. There are no spoilers in them, just mentions of the actors’ names (Craig, Whishaw, Bardem).


Sysomos, a Marketwire company, is redefining social media analytics by giving corporations, marketers, agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. 

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations. 

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major new sources. 

Our products [6] give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.  For more information and to request demo, contact us at Sysomos.com [7]

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