Bond is back for his 50th anniversary on the big screen. Judging by the line-ups this weekend, people were eager to see how the suave, spy was going to deal with the latest threat, played by Javier Bardem.
I decided to take a quick look at the general sentiment of the movie (no spoilers yet) using the search terms, “Skyfall” AND “James Bond” AND “Bond” in MAP. I focused on Canada.
Skyfall opened on Friday across the country and the sentiment was favourable with a score of 90 per cent.
Overall, most of the activity came from men who had 63 per cent of voice on Twitter and 80 per cent on the blogs.
Finally, I took a look at the Buzz Graph and Word Cloud. There are no spoilers in them, just mentions of the actors’ names (Craig, Whishaw, Bardem).
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