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Things you should know about blogs and press releases

[1]By Ryo Tanaka, Associate Editor, LA office

Good blog posts and press releases can generate considerable web traffic from your target audience but have you wondered what the best medium might be when it comes to making that big announcement for your company? Here are some key differences between blog posts and press releases that can help you determine the most effective way to disperse your news.

Written as a Blog:

 

 

Written as a Press Release:

 

 

The casual approach of the blog is a good way to connect with your customer base in the fields of social media, but keep in mind that a press release that is succinct allows the media quick access to the particulars they will need to file a story. Throw in a little wit and fun to the whole thing and you’re on your way.

 


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