Marketwired Blog

Things you should know about blogs and press releases



By Ryo Tanaka, Associate Editor, LA office

Good blog posts and press releases can generate considerable web traffic from your target audience but have you wondered what the best medium might be when it comes to making that big announcement for your company? Here are some key differences between blog posts and press releases that can help you determine the most effective way to disperse your news.

Written as a Blog:

 

  • Blog posts are less formal forms of communication. Offering opinions or commentary about your industry, an inside look at the company, and how-to’s and other casual topics that might be only indirectly related to your company or products; but they are a great way to generate interest in the ideas your company is helping to move forward. A good blog post brings the reader back to what it is your company does well.
  • Using a more personal tone with varying subject matter the blog post allows a more casual approach to the matters that concern your company, without the official attitude of a press release, bloggers can use the usually verboten first persona usage of “I” and “We” to enhance individual expression.
  • The ways in which readers respond to your blog posts and press releases are quite different also. For blogs, it is customary for the readers to react by leaving comments and reposting the content on social media websites like Twitter, while press releases present to journalists and media outlets a contact person to whom they should get in touch with in order to obtain detailed information  nor originally included in the wire release text.  Generally media response to your topic will mean the information will appear in news articles at a later time.

 

Written as a Press Release:

 

  • Press releases are the traditional and often times the official medium for your company’s announcements. The readership is generally comprised mostly of journalists and other media outlets, and the content thereof should be timely, newsworthy and backed with facts and figures.
  • Blogs can be riveting, informative, and entertaining, due to the relaxed tone they convey; a press release meanwhile, is something directed to professional journalists and has a very different character.  Try to keep in mind the circulation of the release you are disseminating. At its best, a press release is explanatory and concise, by the end of the first paragraph your reader should know most of the key details of the announcement.
  • Press releases also follow a strict format that should contain the following elements: headline, dateline, text body, and contact information.  These essentials allow journalists to follow up quickly on the information in your text.

 

The casual approach of the blog is a good way to connect with your customer base in the fields of social media, but keep in mind that a press release that is succinct allows the media quick access to the particulars they will need to file a story. Throw in a little wit and fun to the whole thing and you’re on your way.

 


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