Marketwired Blog

Here we MO again! November is MOvember at Marketwire & Sysomos

MOvember is here:  30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer.  Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the Marketwire MOvember network.

Here we are again. Another November full of moustaches. Of course I’m talking about MOvember, the month where men all around the world rent out the space on their upper lip in support of charity. MOvember has become the month synonymous with raising awareness of prostate cancer, and the number of participants and the money they raise for research continues to grow every year. Of course,  the Marketwire and Sysomos family will be participating again as well.

I did a little digging using MAP, our social media monitoring and analytics platform, on the social media lead-up to the start of MOvember. Over the month of October I found 261,570 mentions of MOvember. It was mentioned in 2,027 blog posts, 1,807 online news articles, 3,442 forum posts, and 254,294 tweets.

When I looked at those mentions over time, we can see that people have been getting ready by talking about MOember all month, but the biggest push has come in the last few days.

I also found that MOvember is being talked about the most by the countries that raised the most amount of money last year. We can see a lot of MOvember chatter coming from the USA (31.8%), the UK (26.1), and Canada (16.6%).

The best thing that I found in my little search though was the sentiment around MOvember. From all the talk I looked at over the past month, an astounding 44% of it was positive. Only 10% was negative, but most of that was from people’s fear of moustaches.

Last year the Marketwire family raised over $11,000 on behalf of the MOvember charity. This year we intend to do even better. If you’d like to help us raise some money for this noble charity we would greatly appreciate your donations. You can find our Marketwire MOvember network here and then donate to our American or Canadian teams as whole, or find your favourite Marketwire or Sysomos employee and donate towards their moustache. Thanks so much in advance!!

And, for anyone who wants a little more information on how MOvember started, how it helps and the role that social media plays, check out this video with MOvember’s founder and CEO Adam Garone I made last year:

Movember from Marketwire on Vimeo.


Related posts:

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

Follow Me

Public Relations Today