Bad names happen all the time but a kids’ store named after an overblown, overwrought book about imprisonment and death? If you’re of a certain demographic, you may have read Flowers in the Attic. Angelica Moreno shows us why you really need to do some market research .
Entrepreneur and Dragons’ Den Arlene Dickinson launched Arlene Dickinson Enterprises  this week for entrepreneurs.
On the Sysomos blog, Sheldon Levine looks at baseball’s 2012 World Series . If you’re not into sports but love politics, take a look at who won the three presidential debates  and what Canadians think of the US elections (a lot).
Plus there’s all the great content on this blog. Like we said, it’s been a busy week!