Marketwired Blog

Newsweek Embraces the Future and the Present

Usually, it reports the news but the past few weeks Newsweek has been making it in grand fashion.

What the magazine is doing is a cold, hard and worthwhile lesson in digital marketing, social media and natural business evolution.

In print since 1933, Newsweek is going completely digital. Print operation will cease, and all of their resources will be put into online publishing, social media, their Websites and events.

If you are still avoiding social media and creating a digital marketing plan, then hopefully Newsweek’s bold stroke will make you rethink your priorities.

The most important lesson for brands, communications departments and digital marketers might be that you have to stay flexible and ahead of the curve in this ever changing world.

In my opinion, this will do more for Newsweek in terms of creativity, reporting and ultimately their bottom line. It wouldn’t be surprising if they breathed a lot of new life into their organization.

They will also engage larger audiences and more readers than before; some that were unobtainable and not interested in getting a subscription.

The revenue model should be sound. Of course, this is only if they do it right.

Embracing not only the future but the present is what we should be commending Newsweek for. It’s a novel concept and hopefully people are listening and learning.





Related posts:

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

Follow Me

Public Relations Today