Marketwired Blog

MySpace: Digital Phoenix or Dead-Cat Bounce?

It’s official…MySpace’s comeback is upon us! The once dethroned king of social media is on comeback path, trying to win back our digital hearts.

Does it have legs?

Led by uber jack of all trades, Justin Timberlake, it seems MySpace is not content to take the slow route back to the top. The new (and improved?) MySpaceis being described by insiders as a mix between Instagram, Pinterest and Facebook. That’s one tall order.

Geared towards images and music, MySpace hopes to elbow its way back into a crowded field.

MySpace apparently believes a gap exists between Twitter and Facebook, and, as a result, users aren’t receiving a full social media experience. This might be true, but as we’ve learned, you don’t get a piece of the market just by showing up.

So can MySpace reclaim its greatness?


It proved a successful model in the first place, and the team driving it now is experienced, innovative and bright.

The best reason to believe might be they are at least re-thinking the wheel, and not trying to recreate what ultimately failed the first time around.

As well, it is important to remember that Web and social media users are fickle, which means being a dominant player today is no guarantee that you’ll be the leading player tomorrow.

You really have to give it up to the buzz building team on this one as well. This story has been hovering around for some time, and there’s been no shortage of chatter leading up to the unveiling.

Now is the time for MySpace to put up or shut up, but if they can come out of the gate strong, then it might be one of the best stories in social media yet.

For thoughts on the New MySpace, check out the Guardian’s Hannah Davies, who says she’s willing to give it a shot but there are ground rules. Meanwhile, BetaNews describes the New MySpace as beautiful but wonders whether anyone will use it.


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