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Search Engine marketing and the art of adding hyperlinks in the text of your press release

[1]By John Miles, Associate Editor

You’ve created the perfect press release, replete with groundbreaking information, a defined audience and a snappy headline that’s sure to grab the reader’s attention. All set for distribution, right? Sure, providing timely, relevant information to journalists and bloggers is still the single-most important aspect of a distributing a press release. Yet, without considerations for SEO (Search Engine Optimization), you’re only ensuring that your release will be distributed, not discovered.

To start, you’ll need to embed links into the body of your press release. Embedded hyperlinks are the foundation of SEO. To add a link in Microsoft Word, simply highlight the word or phrase you’re hoping to target, and hit Ctrl+K (or Command+K on a Mac) on your keyboard to bring up a dialog box where you can insert the URL. Once in place, the hyperlinks should turn blue and be clickable to the URL of your choosing.

How to perfect your release for SEO is the million-dollar question — and answers are apt to change, as search engines reconfigure their algorithms to hone in on new elements. However, there remain a handful of best practices that should be considered for every press release distributed over the wire. Read through the following SEO tips to find out how to get the most out of your hyperlinks.


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