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First impressions: the first paragraph of your press release

[1]By Lauren Barlow, Associate Editor

“You don’t get a second chance at a first impression.” This statement holds true in many regards, including when writing a press release. The first paragraph of your release will either grab the reader’s attention, or make them lose interest and move on. Pull them in to keep reading by including the most pertinent and interesting facts up front.

The following tips will help make your first paragraph memorable, informative, and most importantly, make your audience keep reading:

Aside from the headline, the first paragraph of a release is the most important element to either make a journalist or consumer invest their time in reading your news, or disregard it entirely. It should demonstrate why this news is important and unique. All the necessary facts should come first, and any further explanations or secondary information can follow later in the release to support the main details.



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